ABOUT US
The origin story
We're Ellie and Paige - sisters, and the humans behind this journal.
For years, we couldn't stick to a journal, diary or planner. We'd get the itch to "finally get organised," head to the nearest office supply store, and buy ourselves a brand spankin' new journal. We'd set up a system, get excited... and by the two-week mark we'd hit burnout, get bored of the structure, or just need to change it up - but a dated diary doesn't let you restructure, and it definitely doesn't let you skip 20 unused pages guilt-free. (And if you start mid-year, do you buy this year's diary or next year's? There's no good answer.)
It all came to a head when Paige - a graphic designer by trade - moved house and found about seven half-used journals in the process. That was the moment she said: "F***it. I'll design my own."
It also wasn't until later in life that we learned we're both autistic and have ADHD — which explained a lot about why traditional, rigid journals never worked for our brains. Most planners are designed for a kind of "normal" that isn't how we're wired, so we set out to build something different. This doesn't mean our journals are just for the neurodivergent community though - it can be for anyone!
Alongside our podcast, WTF is AuDHD?, we talked to our community, researched for hours, and took feedback from neurodivergent people especially. What came out the other side is this journal: something built to flex with you, with just enough guided structure to keep you anchored, but never so much that it boxes you in. We’re not claiming it will help everyone, but we really hope it helps others like us.
This is just the start! We’ve got digital downloads and new inserts coming soon.
Thank you for taking a chance on us. We can't wait for you to give it a go.
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